Pinup gal Hayley Maxfield has inked a branding deal with the NFL through Paramount + and Netflix vis the Arsenic Agency, which is an interesting co-branding touch for the league at the moment.
Given the NFL's upheaval, and a flee to fantasy ball, sources say a diversion to keep eyes on the screen are utterly necessary - so, present the field-side girls.
Let's see if it works for television rights.
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